(Warning: Metaphor Mixing- - from cars to newborn babies)
Don't Leave the Baby Naked
Everyone gathers baby clothes before their child is born. And usually, with the help of friends and relatives, that results in lots of baby clothes. Traditional website redesign skips all the fun of preparing for what is needed after it's complete and often gives birth to naked websites - websites that really can't convert leads.
With all the effort that goes into the design and preparation of a new website (like the planning for a baby), it’s pretty common to receive a website that really isn’t ready to convert anyone. It’s been left naked from a security and marketing sense, conversion pages aren't ready, automation isn’t automated, and no one will have a personalized experience because the website isn't ready to do that.
You need a website that comes dressed for success.
What’s the opposite of websites that are naked? It’s a website born fully-equipped. The term you are looking for is all-in-one, with everything already enabled. That should include functional things like security, content distribution networks, SEO tools, A/B testing as well as integrated marketing tools like a CRM (customer relationship manager), smart forms, CTAs (calls to action), smart content, chatbots, integrated inboxes and marketing nurturing for follow-up.
Website Functionality Checklist:
Make sure your next website comes complete with the essentials.
- Search Engine Optimization (SEO)
- Content Distribution Network (CDN)
- User Access Management
- Specialized Search tools (AMP and Schema Mark-up)
- Anonymous visitor tracking
- IT access, team and version control
- Serverless functions (operational code that adds functionality)
- Graphic size-reduction
- Content Management System (CMS)
- Marketing Automation
- Live chat and chatbots
- Website graphic managers
- Mobile optimization
- Calls to action (CTAs) and forms
- A/B testing tools
- Personalization tools
- Smart Content
- Membership management
- Integrated Customer Relationship Management (CRM) or membership
- Lead capture
- Lead response and follow-up
- Video handling