Your website may have come from an agency, or may have been built internally, but there’s a good chance it isn’t delivering the leads that you really need. Get a modern website that is beautifully designed, effective at helping visitors become customers, and is powered by enterprise-level technology.
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You shouldn’t have to wait through a long process to get a new website that isn’t ready to perform. But that's what we settle for with traditional approaches to web-redesign. And, they're often obsolete from the day they are launched. They take 3-6 months to build and don’t have the tools needed to create growth. A performance website can launch in 6 weeks, fully-configured with SEO, lead conversion, plus all the tools your marketers need.
When you combine a modern web development process with the power of a fully SaaS empowered website system, you step up to a whole new breed of website. It's one of the essential first steps to crafting a new growth story!
We start with your growth goals, identifying the key parts of your brand story and the most important pages you need to draw and convert customers.
A Performance Website is designed to rapidly launch with high-converting pages that lay the foundation to reach your business goals.
SEO, tracking tools, and powerful conversion tools designed and working to meet the outcomes you need.
You need both effective SEO and the ability to convert visitors to leads.
The website you deploy should have built-in SEO, tracking, conversion tools, and be directly linked to customer lead records with automatic nurturing.
We’ll deliver a website that is fully-equipped and has the power to consistently deliver on these vital roles. An all-in-one website isn't really optional if you want to put your website to work. Your customers expect something seamless and personalized, and with a Performance Website you can deliver on that need.
Get StartedThe right kind of website creates the impression that visitors won’t forget. With a beautiful design and smart features, your marketing job becomes faster and easier. Your website can have it all: beauty, effective lead generation, plus the full suite of tools (like SEO, customer relationship manager, attribution tracking, and top-level security and back-up).
If you’re settling for just a fraction of what a modern website can do, Story Collaborative can rapidly deliver a powerful new Performance Website built on the HubSpot CMS.
Learn moreNot only do you need to answer all of your prospect’s questions, but you also need your microsite to be fully operational and equipped with the tools to convert visitors to customers.
The microsite you deploy should have built-in SEO, tracking, conversion tools, and link directly to customer lead records with automatic nurturing.
We’ll deliver a microsite that is fully-equipped and has the power to consistently get the job done with HubSpot CMS.
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We’ll build web content to create pages that really convert. That means we’ll launch lean and fast. Once the site is live we'll shift to the Growth Driven Design Process in which we'll data and customer behaviors to help you continually improve the site. You’ll be able to create as many pages as you like from the performance templates we provide and we'll know what else should be added or adjusted for better performance.
If you’re planning a large low-performing website that you can set and forget, or one built slowly in which the redesign replicates all content no matter how effective, a Performance site may not be a great fit for you. Performance sites use a fast-launch approach in which high-performing content is added and improved - no dead weight. Learn more about this compared to traditional large-scale rebuilds.
Or, if you're not interested in equipping your internal team, but would rather outsource all future changes to an outside team, then this approach may not be a good fit for you. Performance Websites are designed for fast and easy-updates, to avoid reliance upon outside developers.
If what you want is mostly a digital billboard that remains static over time, then the Performance site isn't the right approach for it. The Performance website is designed to be the first step in a continuously improving growth cycleat is data and customer driven. This is the Growth Driven Design process that follows the launch of the Performance Website.
A Story Collaborative Performance Website normally costs between $10,000 to $60,000 depending on your exact needs, and the level of your involvement in the process. Payment options are available.
Launchpad support includes 24/7/365 security and up-time monitoring, M-F quick response support for user and operational issues, a pre-launch test, a 7 day-check-up and a 30-day check up. Online training is provided for staff along with two one-hour coaching sessions. Additional support is available through our Growth Driven Design program which provides ongoing improvement based upon performance and your growth needs.
The Performance Website process includes
Hubspot’s CMS Hub that will provides all the tools for SEO, tracking, CRM, response options, CDN, live chat, chatbots, smart forms, A/B testing, and smart forms.
Security, hosting, and updates are all included so that your team can focus on winning and keeping great customers.
The Performance Website will begin converting leads as soon as it is launched, but the number of leads depends upon two big factors:
We believe that your Brand Story is best managed by your own team. An authentic Brand Story is drawn from the expertise of your staff and the experiences of your customers. If you want to empower your staff in the use of an easy-to-manage microsite as they promote, sell, make updates and track progress, then a launchpad website makes that easy. Your team will be able to make changes quickly and easily, add pages or update your site as changes are needed.
Your brand story firmly in your hands.
There are a number of alternatives to a Story Collaborative Performance Website built on the HubSpot CMS. These include the use of open-source WordPress, services like Mailchimp, or a variety of low-cost website builders like Wix. There are four big things to take into consideration when you select how to deploy a launchpad site:
While the traditional website development process takes 3-6 months, a launchpad can go live in 6 weeks.
The Growth Driven Design process follows the development of a Launchpad site. Growth Driven Design creates consistent growth that avoids the "set and forget" trap which fails to capture the incremental value of improvement.
Instead of the blue line, in which the site remains static over time, regular improvements allow increases to the leads and sales that you capture.
Looking to learn more about websites before you take the dive? Check out our Pain-Free Guide to Your Next Website Redesign. This guide is full of resources and additional articles you might find helpful.