If you’re trying to make the case for each product, service, audience and location in a single website, you know that it is nearly impossible (especially if you have diverse service lines!). With a Story Collaborative microsite system, we can deliver a personalized experience and focused message for every location and niche you serve.
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With a microsite system that is easy-to-update and deploys rapidly, it gives you advantages that are only found at the enterprise level.
Launch new products or services quickly
Present a focused message that answers your prospect questions quickly
Boost advertising outcomes by putting al the answers in front of them when they click
Create rapid, data-driven impact to support new service lines or pivots
Solve for employee recruiting or customer service pain points by creating a focused microsite
Launch new products or service lines with A/B testing and response measurements
Launch more quickly in a new community with a site that says, “local”
Deploy new sites with all the marketing tools you need for growth
Empower marketers while IT retains security controls
Microsites are a tactic used by large companies who know effective marketing. They know that they need to deliver targeted and powerful messages to a specific audience if they want a strong response. Small and medium-sized businesses can use the same strategy when we provide a microsite built on the HubSpot CMS.
Take Adobe's microsite, for example, mycreativetype.com.
The ability to launch and manage multiple microsite websites that focuses your message and customer offers for a specific product, service, location or audience.
Like Frito-Lay's direct-to-consumer site snacks.com.
We’ll create a master microsite from which you’ll be able to deploy as many additional on-brand sites as you need. Marketers won’t need a developer to create beautiful, powerful microsites that are high performing. Costs will range between $12,000 and $20,000 to deploy the system, at just a fraction of the cost of most enterprise systems, with options to start with more than one microsite.
With all the security, content distribution, testing and tracking that you need, the microsite system will provide “smart websites” that auto-populate forms, personalize calls to action and content to allow you to launch microsites on mulitiple domains.Learn more
Remove the development bottleneck and turn marketers loose to improve the quality of ads, show up better in local search, and create data-driven improvements that will propel your services, products and locations.Learn more
If you don't have multiple products & services, audiences or locations, then a microsite system may not be a good fit for you. Consider how much of your business is being sold to people who represent niche audiences or locations with specific interests. Could presenting a focused message with complete answers and options for that niche improve sales? The answer will help determine if the microsite system would work for you.
If you really need a big catalog of services and products with more than 20 SKU's on each site, the microsite system is not a good fit.
We believe that your Brand Story is best managed by your own team. An authentic Brand Story is drawn from the expertise of your staff and the experiences of your customers. If you want to empower your staff in the use of an easy-to-manage microsites as they promote, sell, make updates and track progress, then a microsite system may be a good fit. We recommend training along with the microsite system If you’d rather have everything done after the master microsite completed by an outside team, then this approach may not be a good fit for you.