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Real Customers Ask

• How much does a Story Collaborative microsite system cost?

  Story Collaborative microsite system costs range from $12,000 to $80,000, based upon the complexity and the number of microsites being launched. Payment options are available, and multiple microsites are also available at launch.

• What kind of support is included and what is available?

  Microsite system support includes M-F quick response support for server and operational issues, a pre-launch test, a 7 day-check-up and a 30-day check up. Online training is provided for staff along with two one-hour coaching sessions. Additional support is available through our Growth Driven Design program or with additional free on-line or personalized training.

  
  
  
  

• What comes with the microsite system?

  The microsite process includes:

  • The ability to create templates with your brand for re-use
  • We'll create a set of master templates, that cover all the use-cases you have in mind
  • We'll launch the first microsite complete with content within 6 weeks
  • Unlimited microsites after that
  • Powerful marketing tools already onboard
  • Unlimited smart forms, CTAs, pages, templates 
  • Tracking and management tools
  • Managed security and updates

  Your microsite will include all the tools for SEO, tracking, CRM, response options, CDN, live chat, chat bots, smart forms, A/B testing and smart forms. For a full list of operational features, please talk with us.

• How quickly will the microsite begin to produce leads?

  The microsite system will begin converting leads as soon as it is launched, but the number of leads depends upon two big factors: 1) how much traffic is directed toward the microsite from your existing website, local SEO, and advertising. The combination of these three sources gives you control of the speed of growth and takes visitors to a microsite that they are much more likely to convert on. Ask the team at Story Collaborative for a traffic estimate during your discussion with them; 2) the lead conversion will improve over time if the microsite is optimized on a regular basis. Story Collaborative optimizes using a growth-driven approach that makes changes based upon data. We will train your team to make updates and offer additional optimization using this approach.

  
  
  
  

• What are the alternatives to your system?

  There are a number of alternatives to a Story Collaborative microsite built on the HubSpot CMS. These include the use of open-source WordPress, services like Mailchimp, or a variety of low-cost website builders like Wix. There are also expensive Enterprise systems like those of Adobe and others. There are four big things to take into consideration when you select how to deploy one or more microsites:

  1. Staff labor: How much staff time will be required to create and then maintain the microsite? 
  2. Effectiveness: Will an internally developed microsite be as effective as one designed by the Brand Story experts at Story Collaborative?
  3. Security: Will the choice be as secure as a monitored, enterprise-level SaaS site (CMS Hub)?
  4. Will the microsite come complete with all of the requirements for SEO, tracking, CRM, response options, CDN, live chat, chat bots, A/B testing and smart forms?

  Your microsite approach will require that you use low-flexibility/ low scalability systems on the bottom end, or high maintenance and low security in the open-source space, or very expensive systems that include all the features. 

  Our approach provides flexibility, scalability, low maintenance plus scalability in a high security SaaS environment. All of this at a very affordable cost.

• Can I add more than one microsite?

  The microsite is built on a system that allows you to have as many similar or distinct microsites as you need. You can use templates to stay on brand and quickly address location-specific, product-specific, audience or service-specific needs with multiple microsites that all share the same powerful CRM, A/B testing, follow-up and other features.

• What domain can I publish to?

  You can publish to as many subdomains as you like, or to custom domains to push out alternative brands based upon the software you select. All plans come with unlimited sub-domain publishing.