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Microsites for Focused Marketing

You need better marketing outcomes from your website

It can be frustrating when your website doesn't convert visitors to customers, especially around a specific service or location. Instead of a whole new website, you can have a highly focused microsite that is designed to focus your message and produce better outcomes.

 

Explore Your Options

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Get results by deploying fast with a focused message

You shouldn’t have to get a whole new website that may suffer from the same issues as the old one when it comes to creating new leads and customers. A microsite can launch in 6 weeks, and focus on the product, service, location or niche where you want to grow. With a microsite you can focus both the message and the customer experience so they get all their questions answered, and understand all the reasons why they should say yes (without having to wade through an entire website). 

A microsite is a powerful tool used by many large brands to boost the impact of their message or products, focus on a specific location, or to support customer service. It is now available for every business and nonprofit that wants to leap ahead quickly with one or a system of microsites.
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David Mills
Chief Growth Officer

Microsites are a big-company strategy that you can use, too

Microsites are a tactic used by large companies who know effective marketing. They know that they need to deliver targeted and powerful messages to a specific audience if they want a strong response. Small and medium-sized businesses can use the same strategy when we provide a microsite built on the HubSpot CMS.

 

Take Adobe's microsite, for example, mycreativetype.com.

 

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What's a microsite?

A targeted website with limited pages that focuses your message and customer offers for a specific product, service, location or audience.

 

Like Fritolay's direct-to-consumer site snacks.com.

 

microsite example - fritolay

A microsite should include all the tools you need

Not only do you need to answer all of your prospect’s questions, but you also need your microsite to be fully operational and equipped with the tools to convert visitors to customers. 

The microsite you deploy should have built-in SEO, tracking, conversion tools, and link directly to customer lead records with automatic nurturing.

We’ll deliver a microsite that is fully-equipped and has the power to consistently get the job done with HubSpot CMS.

Find out how a microsite can boost your marketing.

 

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Deliver the right impression and the right message.

We start with your Brand Story and the unique value that you provide and then tailor the experience for the specific customers you want to win. 

A microsite connects with the unique audience you want to reach by using powerful visuals and a message that speaks to your audience. With a beautiful design and smart features, your marketing job becomes faster and easier.  Your microsite can have it all - beauty, effective lead generation, & the full suite of tools.

You’ll create a powerful first impression and make the case all the way to “yes”.

Learn more
 

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Get better marketing, sales and advertising results.

Both digital ads and search results rely upon the visitor finding exactly what they were searching for when they clicked. With a microsite, your visitors won’t be disappointed, and you’ll deliver more than just a single landing page by answering their questions, and presenting the options plus offers they will want to purchase.

Get better search results and stronger ad performance with a Story Collaborative microsite.

Microsites help educate customers and deliver more qualified leads, and improve effectiveness of both digital ads and marketing.

Learn more
 

Is a microsite right for you?

Yes, if you need growth in one of these areas:

  • New location or location that needs to grow
  • Reach a niche target audience
  • Diverse product or service with niche appeal
  • Quickly launch new product or service
  • Test new product or service
  • Want additional search rankings
  • Complex sales or value proposition
  • Employee recruiting and showcase culture or benefits
  • Customer service, customer success or onboarding
  • More than one brand name for same product or service
  • Special or significant event
  • Ecommerce promotion 
  • Stronger advertising performance



It could be, if you are in one of these industries:

  • Multi-location businesses
  • School Admissions for school, school key grades or program
  • College or program within a university
  • Funeral preneeds
  • Funeral cremation services
  • Home care employee recruiting
  • Multi-location senior living or homecare
  • Multi-location nonprofit, therapeutic or foster care
  • Service business with multiple locations
  • Diversification or test product from an existing business
  • A municipality that wants high security, but easy updates for various departments
  • Financial services institution with a niche product or new location
  • Pre-sales for a new senior living facility

discover if a microsite could help you grow

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The microsite quiz will provide a score to see how much a microsite could benefit your organization.

Microsite Benefit Quiz

When is it not the right fit?

If you are relying upon the microsite to address multiple audiences or diverse services or a large list of products, then it may not be a good fit. However, you can launch multiple microsites, or develop a shop microsite to address broader needs.

If you need a website that is more than five to seven pages, then a microsite may not be a good fit. You may want to consider starting with a launchpad website that is designed for future growth.

Your Brand Story firmly in your hands.

We believe that your Brand Story is best managed by your own team. An authentic Brand Story is drawn from the expertise of your staff and the experiences of your customers. If you want to empower your staff in the use of an easy-to-manage microsite as they promote, sell, make updates and track progress, then a microsite may be a good fit. We recommend training along with the microsite. If you’d rather have everything done by an outside team, then this approach may not be a good fit for you.

 

Real Customers Ask

 

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